1. Your safety is our top priority

1.1 General information

At Brubaker Sewing Center, we are committed to respecting the privacy of the users of our websites. This Privacy Policy, in conjunction with theTerms and Conditions of Use, forms the basis for the treatment of personal information on bernina.com and inspiration.bernina.com. The paragraphs below provide information about the type of user information collected by Brubaker Sewing Center and how this information is used. Brubaker Sewing Center complies with applicable data protection rights at all times and only processes personal information for the purposes for which the information was provided. Responsibility for data processing lies with Brubaker Sewing Center.

The Terms and Conditions of Use of the website and the legal requirements on privacy and data protection are adapted, supplemented or amended from time to time. Each time you access or visit the website, the versions accessible at that time apply. Please visit this page every time you visit the site to view the latest Terms and Conditions of Use.

By using this website, you acknowledge and consent to the use of your personal information as stated in this Privacy Policy. If you do not consent to these provisions, please do not provide Brubaker Sewing Center with any personal information.

1.2 How does this policy apply to residents of countries other than the United States of America?

These Online Services are designed exclusively for users located in the United States of America. If you are located outside the United States, please select your applicable local Brubaker Sewing Center website with respect to your local laws and applicable privacy policy terms and conditions. If you are located outside of the United States and you continue to use this website, you accept that your local laws and privacy policy terms and conditions will not apply.

2. Collection of personal data

2.1 Collection of personal data for informational use

On visiting the Brubaker Sewing Center website, there is no automatic collection of personal information about the user, such as name, address telephone number or email address unless this information is provided voluntarily by the user by filling in a form on the website or making contact with us in another way via the site. Data collection and analysis also applies to information you provide to us when you subscribe to one of our services or if you require other services. In addition, we may keep records of correspondence if you make contact with us.

Brubaker Sewing Center constantly strives to make our website more interesting for all our users. For this reason, statistical visitor data is collected each time the website is visited to establish which pages of the website are visited most frequently by each user. This includes the collection of data regarding the browser, operating system, weblogs and other connection data used by the user, irrespective of whether its collection is required for our or other purposes. In this context, it is sometimes necessary to use cookies (More information about the use of cookies is available in section 3 of this Privacy Policy).

3. Use of cookies

Like many other websites, Brubaker Sewing Center uses cookies on this website. Cookies are small pieces of text information, which are stored by your browser (e.g. Internet Explorer or Mozilla Firefox)on your computer's hard drive. These cookies are completely anonymized and contain no personal information. Most of the cookies used by Brubaker Sewing Center are deleted from your hard drive at the end of the browser session (so-called session cookies). Other cookies remain on your computer and make it possible for Brubaker Sewing Center to recognize your computer the next time you visit (so-called permanent cookies). Cookies simplify your use of the Brubaker Sewing Center website and are used to make the Brubaker Sewing Center website pleasant and easier to use in operating it. They are used, for example, in the Welcome involving your user name, make it easy to fill in forms with your data and remember your language selection or products in the shopping cart.

At no time is spy software installed or used to gain access to data and information stored on your computer.

Cookies make it easier for you to use the BERNINA website and contain no personal information about the user. Most browsers automatically accept cookies. However, you can configure your browser so that it does not accept or store cookies. Details of how to do this can be found in the operating instructions or help files of your browser.

If you opt out of the use of cookies, your ability to use every function on this website to its fullest extent could be limited.

4. Use of information

The anonymized data that are retained when accessing our website via cookies can be used for purposes of analysis and for optimizing the website in conjunction with third party services. As a result, these third parties can - to a limited extent - themselves collect personal data about Brubaker Sewing Center users, provided that they recognize them, for instance, by means of their own cookies or logins.

4.1 Google Analytics

The Brubaker Sewing Center website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called"cookies", text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of the website is usually transmitted to and stored on a Google server in the USA. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. BERNINA has also activated the"anonymizeIP" configuration for Google Analytics on this website. This ensures that IP addresses are processed in truncated form, to prevent specific users from being identified. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

Google will use this information on behalf of Brubaker Sewing Center to analyze your use of the website for Brubaker Sewing Center, to compile reports regarding website activity and to provide other services related to website and Internet usage (in particular functions for display advertising, such as remarketing, reports on Google Display Network impressions, DoubleClick Campaign manager integration and Google Analytics demographic and interest reports).

Under certain circumstances, Google may analyze your usage behavior over several end devices (PC, smartphone, tablet etc.)and evaluate it for Brubaker Sewing Center using so-called cross-device functions. For this, Google may link information generated by the respective end devices for the purpose of personalized advertising with other such data and with data from your Google Account, if you have a Google Account and your preferences are set to allow Google to link the browsing history to the Google Account and use information from the Google Account to personalize the advertising you receive.

You can prevent Google Analytics cookies from being stored on your computer by selecting the relevant settings in your browser. However, please note that, if you do this, you may not be able to utilize the full functionality of this website. You can also prevent Google from collecting and processing the data generated by the cookie about your use of the website (including your IP address)by downloading and installing the browser plug-in available from the following link:

As an alternative to the browser plug-in or in browsers on mobile devices, you can click the following link to set an opt-out cookie that will prevent Google Analytics data collection from this website in the future (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you will have to click this link again):.

4.2 Google AdWords conversion tracking

This website also uses Google AdWords conversion tracking, a web analysis service by Google, Inc., for improving the website and the advertising activities. The cookie for conversion tracking is set when a user clicks on an ad controlled by Google. These cookies become invalid after 30 days and are not used for personal identification. If you visit certain pages of our website within these 30 days, both we and Google in the USA can recognize that you clicked on the ad and were routed to this site. Every Google AdWords customer gets a different cookie. As a result, cookies cannot be tracked via the websites of AdWords customers. The information obtained by conversion cookies is used to generate conversion statistics for us. We learn the total number of users who clicked on our ad and were routed to our site. However, we do not receive any information by which you can be personally identified.If you do not want to participate in the tracking, you can simply disable the Google conversion tracking cookie in your web browser's user settings. In that case you are not included in the conversion tracking statistics. Additional setting options can be found on the web page about disabling Google ads at https:

4.3 Use of A/B testing by Visual Website Optimizer

Less frequently, the Brubaker Sewing Center website uses the Visual Website Optimizer web analysis service by Wingify Software Private Limited, Inc., which is used for A/B and multi-version tests. This service uses cookies to identify a user's browser and to analyze the use of this website. The cookies placed by Visual Website Optimizerv do not collect personal data.More information about how Visual Website Optimizer processes your data can be found at https:

4.10 Data sent to Brubaker Sewing Center

Information that you provide to Brubaker Sewing Center yourself as a user of the website may be used by Brubaker Sewing Center and companies affiliated with Brubaker Sewing Center in order to improve the BERNINA website and to provide individual support to the user. This also includes sending the user items such as information, offers or notifications regarding Brubaker Sewing Center's product range and services.

6. Disclosure of information

Brubaker Sewing Center and its subsidiaries and affiliates within the Group use your personal information in accordance with these data protection regulations and will not disclose it to third parties.

Exceptions to this are if you have consented to the disclosure of information to companies not affiliated to Brubaker Sewing Center or if Brubaker Sewing Center is required by law, by a government authority or a court to do so. Another exception is if service providers are engaged to support Brubaker Sewing Center in data processing, administering the website or in another capacity or to provide you with products and services you have requested. These third parties are obliged to maintain the same degree of security and data protection as Brubaker Sewing Center.

7. Children’s Online Privacy Policy

Consistent with the Children’s Online Privacy Protection Act (COPPA), bernina.com does not knowingly collect any personal information from children under the age of 13 without prior parental consent. If you make a purchase on bernina.com, you are representing that you are an adult. If you under the age of 13, you must ask your parent or guardian to assist you in using bernina.com.

If BERNINA learns that a child under the age of 13 has submitted personal information online without consent of a parent or guardian, we will take all reasonable measures to delete the information as soon as possible and not to use such information for any purpose, except where necessary to protect the safety of the child or others as required or allowed by law.

8. Data security

The transmission of data over the Internet is unfortunately not absolutely secure. In order to protect your information, Brubaker Sewing Center only collaborates with service providers and Internet providers that take appropriate technical and organisational security measures. However, Brubaker Sewing Center cannot guarantee the security of the data transmitted by you as a user. Any transmission of data is undertaken at your own risk.

9. Your information and withdrawal rights

You have the option of informing Brubaker Sewing Center at any time - for example, by email - that your information should in future no longer be used to contact you. You can also cancel your participation in particular services of the BERNINA website, such as the newsletter service, at any time.

Depending on where you live, you may have certain rights with respect to your information. Under California laws, California resident have the right to:

• Request Brubaker Sewing Center to provide you access to certain information we hold about you
• Opt out of the"sale" of certain personal information we hold about you
• Request Brubaker Sewing Center to delete certain personal information we hold about you
• Request Brubaker Sewing Center to restrict the use of your information

Brubaker Sewing Center will take reasonable steps to verify your identity, including authenticating your identity through your email address. BERNINA may also require additional documentation, including (but not limited to)a state issued form of identification.

Brubaker Sewing Center will respond to your request within the time period prescribed by applicable law. Please note that many of the above rights are subject to exceptions and limitations. Some BERNINA services can only be provided if we are able to use your information. Therefore, deletion of your information may result in the inability to provide you with certain services that enhance your experience on our website.

California residents with rights under the California Consumer Privacy Act (CCPA)can click here for access or deletion requests.

Your rights and Brubaker Sewing Center’s responses to your requests will vary based on your state or country of residency. Please note that you may be located in a jurisdiction where we are not obligated or are unable to fulfill your request. Under these circumstances, your request may not be fulfilled. If you choose to exercise any of your rights under the CCPA, you have the right not to receive, and will not receive, any discriminatory treatment by Brubaker Sewing Center. 

"Do Not Sell My Personal Information" (California Residents only)

California residents may opt out of the"sale" of their personal information. Brubaker Sewing Center does not sell (as"sell" is traditionally defined)any of your personal information for monetary considerations. In other words, we do not provide your name, phone number, address, email address or other personal information to third parties in exchange for money.

California law broadly defines"sale" in a way that may include sharing information with third parties in order to receive certain information such as cookies, IP address and/or browsing behavior to add a profile about your device, browser, and to improve your experience on bernina.com. This profile enables delivery of interest-based advertising on other sites that you visit. Advertising, including interest-based advertising, enables Brubaker Sewing Center to provide you with certain free content and provide relevant offers to you.

We may share the following categories of information for such advertising which may be considered a sale (as defined by California Law):

• Identification and demographics
• Device information and identifiers, such as IP address, and unique advertising identifiers and cookies
• Internet, such as browsing and search history
• Geolocation information, such as city
• And inference data

If you would like to opt out of bernina.com’s use of your information for such purposes (to the extent this is considered a sale), you may do so as outlined at:

Do Not Sell My Personal Information

10. Final provisions

If the individual provisions or parts of these Privacy Policy should prove to be invalid or ineffective, the validity of the rest of the Privacy Policy will not be affected.

The jurisdiction and applicable law are as stated in the Terms and Conditions of Use.